We all know how important our presence on social media is nowadays – if you are not there, it is as if you don’t exist.
However, with the fast growing number of social networks, it is getting increasingly difficult to maintain our presence and keep track of what is going on. That is where social media management tools come in handy since they usually give you an opportunity to handle all your profiles from one place.
But don’t worry, we have chosen the best 14 tools that will make your life easier.
Save For Later With Hootsuite
Hootsuite is the most popular social media management tool and for a reason. It is integrated with over 25 social networks available in a single dashboard with a multiple stream approach.
It offers everything that good social media management requires, from publishing and monitoring to giving reports on campaigns.
One of its main strengths is that it has team collaboration features resulting in great audience engagement. Messages, mentions, comments and all responses can be saved for later use. There is also a Hootsuite mobile app. Both free and paid plans are available.
Schedule Your Posts With Buffer
Unlike Hootsuite, Buffer doesn’t help you view other people’s content – it schedules posting of your own content across multiple social media platforms. It is a simple and easy way to schedule content publishing times throughout the day and deliver continually.
Buffer works with Facebook, LinkedIn, Twitter, Google+ and Pinterest. It is not great if you have numerous accounts with many followers where you need to respond and interact. Buffer’s Individual plan is free but they also offer paid plans.
Gather Data And Analytics With Spreadfast
Spreadfast can be used to manage numerous social media sites, publish scheduled content and monitor online conversations through keyword searches. However, it is strongest when it comes to reporting advanced analytics as it reports all data clearly, in formatted graphics which can easily be exported.
It does have a bit of a learning curve, but it is the best tool for tracking your content’s performance.
Easily Manage Social Media With AgoraPulse
AgoraPulse is a great tool to easily manage your Facebook, Twitter and Instagram accounts. It has one platform with all the standard tools for managing your accounts, for scheduling content, reporting, and getting analytics.
There is one inbox for all accounts and it also specializes in apps for running contests, quizzes, and promotions on Facebook and Twitter. AgoraPulse is available for $29 per month but they offer some free tools as well.
Connect 42 Different Services With SumAll
The name of this tool is self explanatory. SumAll’s free plan lets you connect with 42 different services, including Facebook, Twitter and Instagram, as well as other services like Google Analytics and PayPal, which is very convenient.
You can connect as many profiles as you wish since there are no limitations on the data, meaning you can add something like 200 Facebook pages without any problems.
You can post automated tweets, get daily email digests and reports. It also has gorgeous interface.
One Dashboard To Monitor All Activities With SocialOomph
SocialOomph provides one dashboard to schedule posts and monitor activity on Facebook, Twitter, LinkedIn, Plurk, RSS feeds, blogs, and App.net, including profiles, pages and groups.
It allows you to do many things on its free plan, like schedule posts for the entire day, auto-follow new followers, track keywords, view mentions, save drafts and so on. There’s also a paid option with more professional features available.
Have One Streaming Inbox For Majors Social Networks With Sprout Social
Sprout Social has it all: you can post, monitor, analyze and manage your social media accounts from one place. You can schedule posts, search for content using its Feedly tool and get visual analytics.
There is one streaming inbox for Facebook, Twitter, Google+ and LinkedIn so you can read and reply to all messages from here.
They offer a free trial, but after that, you have to buy one of their packages starting at $39 a month.
Bring Everything To Your Gmail With Rapportive
Rapportive is very simple to use as it basically brings everything to your Gmail inbox.
It is used for LinkedIn, Facebook and Twitter and allows you to view social profiles, latest tweets, posts and statuses in your inbox.
You can search for people with similar interests and careers and add them to your social network.
Get Advanced Analytics with Social Flow
Social Flow is best suited for businesses as it offers advanced analyses of your social media accounts. Big companies like National Geographic, The Economist and The Washington Post use it and that speaks volumes about its quality and performance.
It tracks real-time conversations, predicts best times to publish content for specific target audiences, expands audience engagement and identifies space for promoted tweets, posts and sponsored pages.
Connect With All Social Media Platforms With DashBurst
DashBurst is a social media platform that connects with all other social media platforms and lets you follow everything that is going on across your social media, as well as post to all your pages simultaneously.
You can explore and share all kinds of content including photos, video, audio, documents, web pages and so on. It is easy to use and saves you time.
Tweet LIke A Pro With TweetDeck
TweetDeck is the tool to get if you want to tweet like a pro. It lets you manage multiple Twitter accounts, build custom timelines, manage lists and searches, track hashtags, events and topics, as well as schedule tweets and get alerts for new tweets. It is available both for Windows and Mac but the mobile app has been closed down.
Promote Your Blog Content With CoSchedule
CoSchedule is a WordPress plugin that lets you manage, schedule and promote your blog content across all your social media channels. You simply select which social networks you want to post on and then schedule it.
This tool is integrated with Twitter, LinkedIn, Facebook, Google+ and Buffer. It will also track social engagement and give you activity reports.
Integrate Apps With IFTTT
IFTTT is short for their slogan “If This, Then That”. It may sound strange, but it is based on the principle that one action always leads to another pre-programmed action.
For example, if you are tagged in a photo on Facebook, that’s one action that will lead to another action, for example, a status message with the tagged photo being published.
IFTTT is very popular because it is easy to use and is integrated with 132 social media platforms and businesses, including eBay.
Schedule Your Posts For Reposting With Edgar
Edgar is a tool that allows you to deliver automated content by creating your own library. Most of our posts, statuses and updates end up unnoticed and go to waste for various reasons.
Edgar lets you create an archive of your posts and updates, and then schedule it for reposting and republishing whenever you want. This way you can remind your audience of some highlights or important posts. It works with Facebook profiles, pages and groups, Twitter and LinkedIn.
The importance of social media is growing every day, both for private use and businesses.
Marketing professionals are relying on social media marketing more each year, and blogs explaining how to keep up with trends in this growing field are of significant help.
Managing social media accounts can be tricky and we hope we have helped you in your search for that all-in-one solution that makes it all easy and fun!
Linda Ward is a blogger and social media expert with several years of experience in managing business campaigns. When she’s not writing different healthy living topics for eCellulitis.com, Linda spends her time on major social networks doing creativethings for her clients. Beside that, Linda loves to run, travel with friends and reading books.