It is getting harder and harder than ever for businesses and individuals to grow their Instagram followers organically. As such, because there has been a recent drop in engagement and follower numbers, the idea of growing your Instagram following organically can seem daunting particularly when you are sure that you are doing everything right.

Of course, you can try well-known strategies that have been known to work such as investing in active Instagram followers and likes. However, for you to successfully purchase real Instagram followers, you need a budget, to begin with. If you do not have access to funds that can allow you to buy real Instagram followers, then organic reach will be your only alternative. And here is how to do it:

Research Your Target Audience Painstakingly and Meticulously

The reason why you want to do this is that you do not want to waste your time posting and boosting your content to an audience that has no interest in what you are selling. The sad truth is that there are people that will follow you merely as a way of getting liked back. If you start promoting content that does not relate to them, they will unfollow you with no questions asked.

Like Accounts That Are Similar To Yours

Getting likes and follows is great but getting likes and follows for the sake of it will not do anything for your brand in the long run. This is because you want to get quality likes and follows that can potentially be converted into customers. The best way to best quality likes and follows is to follow and comments on accounts that are similar to your own to get exposed. Make sure to be as genuine as possible when posting so as not to appear spammy.

Develop a Content Strategy

Because Instagram users are growing by the day, your content needs a strategy for it to stand out. Merely posting photos and videos will not do because there needs to be a method to the madness. This means having some cohesiveness, whether as a result of a theme, use of similar filters, posting the same subject matter consistently or posting at the same time every day. A good strategy takes time to build so it will require some trial and error on your part to get right.

Be Super Social

Once you get the hang of posting consistently, what will separate your accounts from all the rest is how social you are with your followers. You social level can vary from just liking and commenting to inviting followers to tag their friends in the comment section and responding to comments as soon as they are made.