If you’re planning a social media marketing campaign for your business, it’s crucial to view social media as a long game; this means starting slowly and gradually building up a base of users that can provide loyalty. Creating a stable infrastructure for your social media platforms can reap long term benefits if you can create and then continuously engage followers. You might not receive an immediate uplift in conversions, but you can build awareness for your brand. Working with an experienced marketing agency Brighton, and focusing on a content-rich strategy, can help you to play the social media long game.
In terms of building your presence through social media sites, it’s worth establishing pages on Facebook and Twitter as your focus, while gradually incorporating YouTube, Google Plus, and other sites; go for the sites that are likely to build followers the quickest, and remember to be careful about what site is suitable for your brand. If you’re a very technical company, Facebook might not be the best place to start. Do some market research into your users, and decide what kind of content will best suit them – do they want more general competitions and news, or something more specific?
Creating Long Term Goals
As you build your social media presence, you’ll need to be aware of some long term goals that you want to achieve, and how your marketing strategy will adjust to them – when you’ve just started your social media accounts, you should focus on including concise information and links to your main site, as well as getting into the habit of sharing news and promotions – maintenance is key for social media, which means spending time every day finding something that you can add to your pages.
Producing content on a regular basis is important if you want to create social media loyalty; this doesn’t have to be over the top when you start, but should develop into a few key areas that you can gradually update and then measure every month. Google likes to see well written content with relevant keywords, so make sure that you regularly check to see what search terms are driving people to your website, and include these on your social media pages. Writing a blog can also work well in terms of attracting more people to your social media pages every day to check for updates.
When developing your social media presence, you should get into the habit of monitoring and deciding where your sites need more work; this means using programs like Hoot Suite that can bring together multiple sites into one interface, and can also involve using Google Analytics and sentiment analysis tools such as Share of Voice to see how your brand name is trending – social media should always be about making an immediate response to trends, so that you don’t miss out on opportunities to create positive associations for your brand.
Deciding on Returns
The social media long game therefore involves researching and creating profiles with a clear idea of your audience, as well as a plan for gradually releasing new content to build awareness. Too much, too soon in terms of material can put off users, while failing to regularly update sites can make them lose interest. Once you have built up a significant amount of followers, you can then work on engaging with them more regularly, and posting relevant content that will create chances for discussion.