The Role of Social Media in Business and how you can benefit from it

There’s no doubt that social media is taking the world by storm. Young and old, male and female, and everyone else are on one or more social network site. This influence is beneficial for a business too. So if you have a business and you’re not on any social media platform yet, it’s time to do so now.

So how does Social Media Impact Business?

Social media networks like Facebook, Twitter, Tumblr, YouTube, Instagram, Pinterest and the like provide an online based marketing and promotion option. Businesses and companies can initiate brand awareness through such sites for potential customers to see. It enables products and services to be offered through existing members of the sites.


Aside from brands awareness, marketing, and promotion, social media can also become a method for customer service. The traditional client support via email, over the phone, and chat can be complemented by social media sites. You can open your company’s Facebook wall as a means for customers to voice their concern, complaints, feedbacks, questions, and the like. The same applies for Twitter tweets, Tumblr dashboard, and YouTube comments section.

How to Utilize Social Media for Business

With the relevance of social media to business now made clear, you may be interested in applying it for your business’ campaign. In relation to that, here are the steps you can do to start taking advantage of what social media has to offer.

The first step is to choose which social networking site is best for you. YouTube obviously caters to videos, Tumblr to micro-blogs, Twitter for short tweets, and Facebook for just about all of the above. Although it is recommended to have an account at all major social media sites, just choose networks which you can be able to maintain and manage.

utilize-social-media Next is to create an account. Registration is easy for all the sites mentioned. What’s challenging is to develop the page or profile and make it enticing enough for clients and customers. If there are creative minds in your company who are acquainted with apps and the like, then you can continue the process internally. Otherwise, you may seek the assistance of companies which offer profile creation and account management services in social media sites.

Aside from developing your brand page or profile, social media service providers also offer help when it comes to acquiring likes, fans, followers, subscribers, or whatever they are called. Although some question the legitimacy of such services, these can no doubt provide initial following your brand needs to at least have a decent start. You just have to choose which company to hire services from.

Once a reputation has been established, what remains will be the challenge of maintaining the brand page, channel, or profile updated. It’s not about hard selling but making sure that everyone who visits the social media outlet comes back for more. This can be done by updating the place with relevant and interesting updates related to the business or brand. Aside from updates, make sure to engage viewers and readers by thanking them, commenting, and replying to messages.


The role of social media in business has never been clearer than it is today. As we have mentioned at the beginning of this article, if you are not yet on the site, it’s best for you to so now.

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